former buyer

former buyer
марк. прежний [бывший\] покупатель (лицо, не совершавшее покупки в течение определенного периода, напр., последних 12 месяцев)

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бывший покупатель: клиент, который не делал покупок в течение некоторого времени (напр., в течение года); такие клиенты считаются хорошей целью для маркетинга товаров и услуг, т. к. они уже продемонстрировали желание и способность делать покупки; однако списки бывших покупателей со временем теряют ценность, т. к. люди меняют место жительства.
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бывший покупатель

Англо-русский экономический словарь.

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Смотреть что такое "former buyer" в других словарях:

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